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Research papers

A quantified study on what people do during commercial breaks

By using a mostly forgotten research technique of observation, we were able to obtain, in an unorthodox way, a clear insight into how television, including the use of all new technology, is used during the commercial breaks. We were also able to...

Catalogue: Seminar 1986: New Developments In Media Research
Author: Chris Horsley
Company: Bates CHI & Partners
June 15, 1986
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Citation

Horsley, C. (1986a, June 15). A quantified study on what people do during commercial breaks. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/a-quantified-study-on-what-people-do-during-commercial-breaks